Radio Advertising Works...
Imagine talking to everyone you've ever met in your entire life?
Your school teacher, your driving instructor, the first person you had a crush on....
Imagine talking to everyone you've ever met, individually... it would take a while wouldn't it?
Well the beauty of radio advertising is the amount of people you can reach effectively at any one time... in the car, in work, in the garden.. even in the shower - and you wouldn't take a newspaper in there, would you?!
Radio can target listeners ready to buy, those who are not yet ready to buy but are thinking about doing so, and those not thinking of buying but who could be tempted!
Radio advertising works in "real time" so commericals can be run at just the time when people are most ready to be influenced by the message.
For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the 'drive time' to reach people in cars; a local retail outlet can advertise on Friday and Saturday mornings to promote weekend offers.
While it's easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don't avoid the ads like they do in other media. This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) - they will hear the ads regardless of whether they think they are in the market or not.
Listeners typically describe their favourite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them - to keep ahead of the competition.
This is especially true for branded content (sponsorships and promotions). If a Midwest Radio presenter says that prizes are "thanks to our friends at XYZ Windows", listeners will begin to feel a warmer relationship with that company.
To find out more about radio advertising contact the Midwest sales team, we're waiting for your call!
